The Challenge

Create a dynamic shelf pack for a historic French Champagne that resonates with Australian consumers and stands out in a warehouse style retail environment.

The Solution

This custom designed reusable cooler bag established a point of difference from the traditional gift boxes used by the brand’s competitors. It created a high perceived value with consumers & minimised excess packaging.

The Result

The promotion was so successful, it ran as a limited-edition pack for four consecutive summer seasons.