The Challenge
Create a dynamic shelf pack for a historic French Champagne that resonates with Australian consumers and stands out in a warehouse style retail environment.
The Solution
This custom designed reusable cooler bag established a point of difference from the traditional gift boxes used by the brand’s competitors. It created a high perceived value with consumers & minimised excess packaging.
The Result
The promotion was so successful, it ran as a limited-edition pack for four consecutive summer seasons.
